Key Takeaways
- Users & Growth: In 2023, Rumble had 272 million monthly active users, averaging 22.6 million per month.
- Revenue Increase: Rumble’s revenue jumped to $80.53 million in 2023, a significant rise from $39.34 million the previous year.
- Market Cap: The platform’s market cap grew from $328.80 million in February 2021 to $3.08 billion in February 2022, reaching approximately $3.11 billion by February 8, 2024.
- Video Uploads: Over 50,000 videos were uploaded to Rumble in 2023, totaling 54,410 with an average of 4,534 videos per month.
- Content Consumption: In 2023, Rumble’s global users watched about 47.6 billion minutes of content monthly.
Overview of Rumble
| Key Stat | Key Info |
|---|---|
| Industry | Internet Social media |
| Type of site | Video hosting service |
| Founded/Launched | October 30, 2013 |
| Headquarters | Toronto, Ontario, Canada Longboat Key, Florida, U.S. |
| Founder | Chris Pavlovski |
| Key people | Adam Gross (Interim CEO) |
| Services | Video hosting service |
| Products | Rumble Viral Locals |
| Monthly Active Users | 22.6 million |
| Employees | 100 (2024) |
| Market Cap | $3.11 billion (Feb. 2024) |
| Revenue | $80.53 million |
| Website | rumble.com |
What does Rumble do?
Rumble is an online video platform, web hosting and cloud services business headquartered in Toronto, Ontario, with its U.S. headquarters in Longboat Key, Florida. It was founded in 2013 by Chris Pavlovski, a Canadian technology entrepreneur.
Rumble Market Cap
Over the last year, Rumble’s market capitalization has experienced an unprecedented surge, increasing from $328.80 million as of February 19th, 2021, to a staggering $3.08 billion as of the same date this year.
This represents an incredible growth rate of 835.47%, which translates to a compound annual growth rate of 112.45%.
These figures testify to the company’s solid fundamentals and prospects for continued success.
| Date | Market Cap | % Change |
|---|---|---|
| 2024 | 3.11 billion | 79.51% |
| 2023 | 1.73 billion | -24.31% |
| 2022 | 2.29 billion | 453.59% |
| 2021 | 413.70 million | 25.82% |
| 2020 | 328.80 million | – |
Source: Stock Analysis
Rumble Revenue
Rumble’s revenue soared to an estimated $80.53 million in 2023, marking a remarkable increase from the previous year’s $39.34 million.
| Year | Revenue |
|---|---|
| 2023 | $80.53 million |
| 2022 | $39.34 million |
| 2021 | $8.63 million |
| 2020 | $4.56 million |
Source: Statista, Stock Analysis
How Many Monthly Active Users of Rumble are there?
According to recent statistics, as of 2023, the video-sharing platform Rumble has managed to amass a whopping sum of 272 million monthly active users (MAU) that year with a monthly average of 22.6 million, which is a significant increase from the previous year’s sum figure of 236 million with a monthly average of 19.6 million.
This shows the platform’s growing popularity and adoption rate among users worldwide. It is worth mentioning that Rumble has achieved this feat by providing a unique and user-friendly experience coupled with a vast selection of engaging content that caters to a diverse audience.
| Year | Rumble MAU | Monthly Average MAU |
|---|---|---|
| 2023 | 272 million | 22.6 million |
| 2022 | 236 million | 19.6 million |
| 2021 | 127 million | 10.5 million |
| 2020 | 24.6 million | 2.05 million |
Source: Statista
How many videos are uploaded on Rumble?
In 2023, Rumble reached a significant milestone by uploading over 50,000 videos in 2023. Users uploaded 54,410 videos, with an average of 4,534 videos per month.
This significantly improved from their previous record of 34,275 videos uploaded in 2022, with an average of 2,856 monthly videos.
Overall, this achievement shows positive progress for Rumble’s future.
| Year | Number of Uploaded Videos | Monthly Average Uploaded Videos |
|---|---|---|
| 2023 | 54,410 | 4,534 |
| 2022 | 34,275 | 2,856 |
| 2021 | 10,245 | 854 |
| 2020 | 806 | 67 |
Source: Statista
Most popular Rumble streamers by peak viewership
Recently, the most popular Rumble streamers ranked by peak viewership were revealed. Andrew Tate, a British social media personality, topped the list with his broadcasting reaching 433,000 viewers at its peak.
Rumble is an online video and hosting platform known for being an alternative to mainstream online platforms and for hosting personalities that have been banned from them. The Right Side Broadcasting Network came in second place with 110,000 viewers at its peak broadcasting.
| Streamers | Number of peak views |
|---|---|
| TateSpeech by Andrew Tate | 433,000 peak views |
| Right Side Bradcasting Network | 110,000 peak views |
| Steven Crowder | 73,000 peak views |
| The Dan Bongino Show | 61,000 peak views |
| Donald J.Trump | 51,000 peak views |
| X22 report | 33,000 peak views |
| Bannons War Room | 28,000 peak views |
| TheSalty Cracker | 26,000 peak views |
| JULIE GREEN MINISTRIES | 23,000 peak views |
| vivafrei | 21,000 peak views |
Source: Statista
How much content do Rumble users watch in minutes?
In 2023, the users of Rumble watched about 47.6 billion minutes of monthly content. This is a significant increase from the previous year, 2022 when the average time spent watching content on the platform was 38.7 billion minutes per month.
| Year | Yearly Minutes of Contents Played | Average Monthly Minutes |
|---|---|---|
| 2023 | 47.6 billion | 3.9 billion |
| 2022 | 38.7 billion | 3.2 billion |
| 2021 | 25.8 billion | 2.1 billion |
| 2020 | 2 billion | 166 million |
Source: Statista
What is the headcount of Rumble employees?
Rumble had 70 employees in 2022, but the number has increased to over 100 since the end of 2023.
| Year | Headcount of Rumble Employees |
|---|---|
| 2023 | 100 employees |
| 2022 | 70 employees |
| 2021 | 3 employees |
Source: Macro Trends
Rumble Users’ Demography
According to recent statistics, Rumble’s user base is predominantly male, with 64.84% of users being male and 35.16% being female. The largest age group among Rumble visitors is individuals aged 25 to 34. Specifically, users aged 25 to 34 make up 22.46% of Rumble’s user base, followed by users in the 35 to 44 age group, who make up 18.77% of the user base.
Rumble Users by gender
Rumble’s user base is predominantly male (64.84%), with the largest age group being 25-34-year-olds (22.46%), followed by 35-44-year-olds (18.77%).
| Gender | Percentage |
|---|---|
| Female | 35.16% |
| Male | 64.84% |
Source: Similar Web
Rumble users’ by age
According to recent statistics, the most significant demographic of Rumble users falls between the ages of 25 and 34, followed closely by users in the 35-44 age group. These two age groups comprise 22.46% and 18.77% of Rumble’s user base.
| Age Group | Percentage |
|---|---|
| 18 – 24 | 15.11% |
| 25 – 34 | 22.46% |
| 35 – 44 | 18.77% |
| 45 – 54 | 14.4% |
| 55 – 64 | 15.18% |
| 65+ | 14.08% |
Source: Similar Web
Rumble Users’ Traffic in 2024
Interestingly, the primary traffic source to Rumble last month was Direct traffic, which accounted for a substantial 69.79% of desktop visits. Social media was the second most significant traffic source, responsible for 12.7% of the traffic.
Regarding social media platforms, YouTube was the main driver of social traffic to Rumble, followed by Twitter and Facebook.
Rumble Users’ traffic
The top traffic source to Rumble is Direct traffic, driving 69.79% of desktop visits last month, and Social is the 2nd with 12.7% of traffic.
| Channel | Percentage |
|---|---|
| Direct | 69.79% |
| Referrals | 5.6% |
| Organic Search | 9.05% |
| Paid Search | 0.2% |
| Social | 12.7% |
| 6.26% | |
| Display | 0.04% |
Source: Similar Web
Rumble Users’ traffic from social media
Rumble receives most of its social media traffic from YouTube, Twitter, and Facebook.
| Social Media | Percentage |
|---|---|
| YouTube | 53.16% |
| X | 27.32% |
| 12.33% | |
| 1.56% | |
| Quora | 1.29% |
| Others | 4.33% |
Source: Similar Web
Rumble FAQ
How much does Rumble pay per 1,000 views?
Content creators on Rumble can earn between $2 and $10 for every 1,000 views of their videos.
What are the restrictions on Rumble?
According to Rumble’s terms and conditions, the platform prohibits pornography, harassment, racism, anti-semitism, copyright infringement, and illegal content. Some alt-tech platforms have criticized Rumble for not allowing anti-semitic and racist content.
What are you not allowed to post on Rumble?
Rumble has a set of strict policies that prohibit users from sharing pornographic or illegal content. The moderators vigilantly monitor the community to ensure that there is no harassment, including any racist or homophobic comments. However, apart from these fundamental guidelines, creators are free to publish any content they choose without any restrictions.
How many followers do you need to make money on Rumble?
To make money from their Rumble channel, creators must have at least 1,000 subscribers and either 4,000 valid public watch hours in the last 12 months or 10 million valid public short views in the last 90 days. However, with Rumble, no specific follower requirement must be met to start earning money.
