The absolute best practice for your video’s thumbnail is to A/B test it with multiple versions of itself. This helps you find out what type of thumbnail is most engaged by your viewers.
Follow these and you’ll learn how to make the perfect thumbnail.
Experiment with different designs and track how they perform through Thumbnail Test’s tools.
Use analytics to see which thumbnails achieve higher click-through rates and adjust your designs based on what works best with your audience.
Focus on clarity and simplicity. This is an overall great example:
Your thumbnail should clearly convey what your video or content is about with minimal clutter. Use bold, readable fonts and a clean design.
Choose colors that stand out and create high contrast to attract attention.
Bright and contrasting colors can help your thumbnail pop against the background of a webpage or a social media feed.
Use text in your thumbnail to deliver a key message or to tease the content of the video. Keep the text brief and large enough to be readable even when the thumbnail is small.
Great example, once again:
Use high-resolution images that are visually appealing and relevant to your content.
If you are featuring products, people (faces), or specific actions, make sure they are clear and in focus.
Maintain a consistent brand image across all your thumbnails by using the same color scheme, font style, and layout. This makes your content easily recognizable to your audience.
Different platforms may crop thumbnails differently or display them at varying sizes.
Ensure your thumbnail looks good on all platforms where it will appear by keeping important visual elements centrally located.
The #1 best practice for YouTube thumbnails is to A/B test multiple images for one video. Online tools like Thumbnail Test help you track your success.
It’s a simple trick that works even for your old videos!
A perfect YouTube thumbnail grabs viewers’ attention and hints what’s happening in the video. It typically features high-resolution images, bold and readable text, and a compelling design that stands out, while also being consistent with the channel’s branding.
Thank you for reading this,
Thumbnail Test
