Key Takeaways: Vimeo
- Market Cap & Revenue: As of February 7, 2024, Vimeo’s market cap stands at $627.40 million. Revenue per user increased to approximately $243 in 2021 from $205 in 2020.
- Market Share & User Growth: Vimeo holds 4.1% of the online video streaming market. Its user base grew from 260 million in 2022 to about 300 million by the end of 2023.
- Video Plays: Over 100 billion videos have been played on Vimeo, counting each press of the play button.
- Employees: Vimeo’s team has expanded to over 1,200 employees by January 2024, up from 1,200 in 2023 and 1,000 in 2022.
- Demographics: The user base is almost evenly split between female (46.8%) and male (53.2%) visitors. The dominant age group is 25-34 year-olds, making up 29.99% of visitors, followed by 18-24 year-olds at 19.78%.
Overview of Vimeo
What business does Vimeo do?
| Key Stat | Key Info |
|---|---|
| Type of site | Video hosting service, Software as a service |
| Founded | November 2004 |
| Headquarters | New York City, United States |
| Founders | Zach Klein, Jake Lodwick |
| Key people | Adam Gross(Interim CEO) |
| Subsidiaries | VHX Vimeo Livestream Magisto |
| Vimeo Products | Vimeo OTT Vimeo Livestream Vimeo Stock Vimeo Enterprise Vimeo Create Vimeo Record |
| Monthly Active Users | ~300 million+ |
| Employees | 1,200+ |
| Market Cap | $642 million (2024) |
| Revenue | $417.23 million (2023) |
| Website | https://vimeo.com/ |
Vimeo is a global provider of video software solutions on a SaaS model. It offers OTT streaming, monetization, AI-driven video creation and editing tools, and interactive and shoppable video tools. Vimeo serves diverse customers, from small businesses to large organizations, schools, and nonprofits.
As of February 7, 2024, Vimeo has a market cap of $627.40 million and had revenue of $417.23M in the twelve months ending September 30, 2023.
Vimeo Market Cap
Vimeo has a market cap or net worth of $627.40 million as of February 7, 2024.
| Date | Market Cap | % Change |
|---|---|---|
| 2024 | 642 million | -2.30% |
| 2023 | 657.10 million | 15.10% |
| 2022 | 570.90 million | -80.77% |
| 2021 | 2.97 billion |
Source: Stock Analysis
Vimeo Revenue
Vimeo had revenue of $417.23M in the twelve months ending September 30, 2023, down -3.77% year-over-year. In the quarter ending September 30, 2023, revenue was $106.25M, a -1.74% decrease year-over-year. In the year 2022, Vimeo had an annual revenue of $433.03M with 10.56% growth.
| Year | Revenue | % Change |
|---|---|---|
| 2023 | $417.23 million | -3.77% |
| 2022 | $433.03 million | 10.56% |
| 2021 | $391.68 million | 38.30% |
| 2020 | $283.22 million | 44.49% |
| 2019 | $196.02 million | – |
Source: Stock Analysis, Companies Market Cap
What is the Vimeo average revenue per user (ARPU)?
In 2021, Vimeo generated approximately $243 in revenue per user, up from $205 in 2020. However, Vimeo’s average revenue per user (ARPU) is not disclosed to the public.
| Year | Vimeo ARPU |
|---|---|
| 2021 | $243 |
| 2020 | $205 |
Source: Statista
What is Vimeo’s market share in the online video streaming industry?
Vimeo accounts for only 4.1% of the online video streaming market share and is one of the five major companies, including YouTube, Facebook, X (Twitter), Vimeo, and Dailymotion, holding less than 30% of the market share.
Source: Yahoo Finance
How Many Users of Vimeo are there?
The number of Vimeo users has continued to grow yearly, from 260 million in 2022 to approximately 300 million by the end of 2023.
| Year | Number of Users |
|---|---|
| 2023 | ~300 million+ |
| 2022 | 260 million |
| 2021 | 230 million |
| 2020 | 200 million |
| 2019 | 175 million |
Source: Vimeo
Number of Vimeo Paying Users by Categories
In 2022, Vimeo had 1.5 million self-serve and add-on subscribers, down from 1.55 million in the previous year. The video enterprise division had 2.2K paying subscribers.
| Year | Self-serve & add ons | Vimeo enterprise | Other |
|---|---|---|---|
| 2023 | 1.7 million | – | – |
| 2022 | 1.55 million | 2,200 | 93,300 |
| 2021 | 1.5 million | 1,600 | 138,700 |
| 2020 | 1.2 | – | – |
Vimeo Paying subscribers
A recent report indicates that the number of Vimeo paying subscribers has increased to over 7.09 million by the end of 2023, as compared to 6.4 million at the end of 2022. These subscribers have access to Vimeo’s SaaS video tools.
| Year | Paying subscribers |
|---|---|
| 2023 | 7.09 million |
| 2022 | 6.4 million |
| 2021 | 5.8 million |
| 2020 | 5.65 million |
| 2019 | 4.6 million |
| 2018 | 3.7 million |
| 2017 | 3.3 million |
| 2016 | 2.9 million |
| 2015 | 2.5 million |
Source: Statista
What are the various genre videos on Vimeo?
Vimeo offers various videos in different genres to cater to diverse user demands. These include music videos, short films, documentaries, animations, and educational content. With a vast collection of videos, Vimeo is a popular platform for quality and engaging content that suits users’ specific interests.
These genres include;
- Ads and Commercials, which are videos created for advertising purposes;
- Animation, which involves the use of animated characters and graphics;
- Branded Content, which is content created in collaboration with a brand;
- Comedy, which is meant to be humorous and entertaining,
- Documentary, which is non-fictional content that presents information about real-life events,
- Experimental, which involves unconventional and avant-garde methods of storytelling,
- Music, which is centred around music performances and videos,
- Narrative, which involves storytelling with a plot and characters,
- Sports, which is centred around sports events and activities, and
- Travel, which consists of documenting travel experiences and destinations.
Source: Vimeo
How many videos have been played on Vimeo?
Over 100 billion videos have been played on Vimeo. The metric is counted when the play button is pressed.
Source: Vimeo
What is the number of daily video uploads on Vimeo in 2024?
Daily, users upload an average of 350k videos to Vimeo.
| Time | Number of Uploaded Videos on Vimeo |
|---|---|
| Monthly | 10.5 million |
| Daily | 350,000 |
| Hourly | 14,000 |
| Minutes | 243 |
| Seconds | 4 |
Source: Vimeo
What are the 10 most played videos on Vimeo?
Vimeo is a popular video-sharing platform that hosts a diverse range of content. Few of the millions of videos uploaded to Vimeo stand out due to their exceptional quality and popularity. Here are the top 10 most-played videos on Vimeo:
- “The Mountain” – a visually stunning time-lapse video that captures the beauty of nature. This video has amassed 78.7 million views on Vimeo.
- “Biting Elbows – ‘Bad Motherfucker’ Official Music Video” – a high-octane music video that combines live-action and animation. It has been viewed 23.3 million times on Vimeo.
- “Robins: 4 Eggs, 4 Weeks” – a heartwarming video that follows the growth of a family of robins. It has garnered 10 million views on Vimeo.
- “Webcam (Short Film)” – an eerie short film that explores the darker side of technology. It has been viewed 8.8 million times on Vimeo.
- “The Third & The Seventh” – a breathtaking architectural visualization showcasing design’s beauty. It has been viewed 6.4 million times on Vimeo.
- “The City Limits” – a mesmerizing time-lapse video that captures the energy of city life. It has garnered 6.1 million views on Vimeo.
- “Landscapes: Volume Two” – a beautiful collection of time-lapse videos showcasing nature’s majesty. It has been viewed 4.6 million times on Vimeo.
- “Moonwalk” – a surreal and playful animation that reimagines the moon landing. It has been viewed 3 million times on Vimeo.
- “Alma” – a hauntingly beautiful animation that tells the story of a young girl’s encounter with a mysterious doll. It has garnered 2.8 million views on Vimeo.
- “Birds on the Wires” – a charming animation that brings to life the sight of birds perched on telephone wires. It has been viewed 2.7 million times on Vimeo.
These videos are a testament to the creativity and diversity of content on Vimeo, and have captured the hearts and imaginations of millions of viewers worldwide.
| Name of Videos | Number of views |
|---|---|
| The Mountain | 78.7 million views |
| Biting Elbows – ‘Bad Motherfucker’ Official Music Video | 23.3 million views |
| Robins: 4 Eggs, 4 Weeks | 10 million views |
| Webcam (Short Film) | 8.8 million views |
| The Third & The Seventh | 6.4 million views |
| The City Limits | 6.1 million views |
| Landscapes: Volume Two | 4.6 million views |
| Moonwalk | 3 million views |
| Alma | 2.8 million views |
| Birds on the Wires | 2.7 million views |
Source: Vimeo
What is the headcount of Vimeo employees?
According to an official report, as of January 2024, Vimeo had a headcount of 1,200+ employees. In the year 2023, the headcount was 1,200 employees, and in 2022, it was 1,000 employees.
| Year | headcount of Employees |
|---|---|
| 2024 (Jan.) | 1,200+ employees |
| 2023 | 1,200 employees |
| 2022 | 1,000 employees |
Source: Vimeo
Vimeo Users’ Demography
Vimeo’s user base is comprised of 46.8% female visitors and 53.2% male visitors. The largest age group is 25-34 year-olds accounting for 29.99% of visitors, followed by 18-24 year-olds with 19.78%.
Vimeo users by gender
Vimeo users are 53.2% male and 46.8% female.
| gender | Percentage |
|---|---|
| Female | 46.8 |
| Male | 53.2 |
Source: Similar Web
Vimeo users’ by age
The largest age group of visitors is 25-34 year-olds, accounting for 29.99%, followed by 18-24 year-olds with 19.78%.
| Age Group | Percentage |
|---|---|
| 18 -24 | 17.62% |
| 25 -34 | 29.99% |
| 35 – 44 | 19.78% |
| 45 – 54 | 15.38% |
| 55 – 64 | 10.61% |
| 65+ | 6.62% |
Source: Similar Web
Vimeo Users’ Traffic in 2024
In the previous month, 58.87% of desktop visits to vimeo.com came directly to the website. The second highest source of traffic was Organic Search, accounting for 20.26% of the overall traffic. When it comes to social media, YouTube is the primary source of traffic, followed by Facebook and Reddit (Desktop).
Vimeo Users’ traffic
The top traffic source to vimeo.com is Direct traffic, driving 58.87% of desktop visits last month, and Organic Search is the 2nd with 20.26% of traffic.
| Traffic Channel | Percentage |
|---|---|
| Direct | 58.87% |
| Referrals | 11.46% |
| Organic Search | 20.26% |
| Paid Search | 0.8% |
| Social | 5.8% |
| 2.65 | |
| Display | 0.15 |
Source: Similar Web
Vimeo Users’ traffic from social media
vimeo.com gets most of its social media traffic from YouTube, followed by Facebook and Reddit (Desktop).
| Social Media | Percentage |
|---|---|
| YouTube | 24.38% |
| 23.89% | |
| 13.29% | |
| 12.34% | |
| X | 7.29% |
| Others | 18.8% |
Source: Similar Web
Vimeo FAQ
How much does Vimeo pay for views?
Vimeo pays $0.10 for every view of the first 1000 views and then $0.15 for every subsequent view. For instance, if your video has 1001 views, you will earn $100.10 from Vimeo. There are two ways to monetize your content on Vimeo: advertising or becoming a Vimeo Partner.
What is the time limit for Vimeo videos?
If you want to know more about the video capacity limits on Vimeo, keep reading. You can upload videos that are up to 250 GB in size and up to 24 hours in duration. The good news is that Vimeo’s free plan is always free, and as long as you follow their guidelines and log in periodically, your account will remain active and available.
How many videos can you upload on Vimeo for free?
| Plan | Video allowance |
|---|---|
| Free plan | 2 videos per month, 25 videos total lifetime limit |
| Starter plan | 60 videos |
| Standard plan | 120 videos |
| Advanced plan | 500 videos, unlimited live events and webinars |
