Key Takeaways
- As of the end of January 2024, the YouTube database has over 2.7 billion accounts, with more being registered.
- As of December 2023, YouTube had 868.4 million active users. It is projected to reach 1 billion active users by the end of 2026.
- As of January 2024, YouTube TV had over 6.9 million subscribers, which is projected to surpass 6.3 million by December 2023.
- As of February 1, 2024, YouTube has 100 million+ paid subscribers, including those on a free trial. By the end of 2023, YouTube had around 80 million paid subscribers in the U.S.
- As of the end of January 2024, the total number of YouTube monthly active users was 2.7 billion MAU.
- In January 2024, YouTube had 348.3 million monthly active users on Desktop/Laptop and 1.29 billion on the mobile app. Around 1.058 billion people accessed YouTube using devices other than phones or computers.
- Globally, users visit YouTube.com every 29 minutes and 37 seconds and watch videos for about 30 minutes per visit. If users log onto YouTube once a day, this totals approximately 15 hours per month and 182 hours and 30 minutes per year.
- As of December 2023, the average YouTube user watches 9 videos per visit. If they log in daily, they will watch around 270 monthly videos and 3,240 videos per year.
- In 2023, the average YouTube video was 11.7 minutes long. This led to about 4,000 video uploads per minute, 240,000 per hour, 5,760,000 per day, 40,320,000 per week, and 161,280,000 per month.
- By the end of 2023, there were 900 hours of video posted per minute, totalling 50,000 hours per hour.
- The age group with the highest site traffic in 2023 is 25-34 years old, accounting for 29.08% of all YouTube users worldwide. Around 61.25% of users are male.
- Indian YouTube users make up 30.8% of total YouTube traffic. In April 2023, India had the largest YouTube audience, with 462 million users, followed by the United States with 239 million viewers, Brazil with 144 million users, and Indonesia with around 139 million users.
- With 258 million subscribers, T-Series is the most subscribed YouTube channel in 2023.
- As of January 2024, there are around 62 million YouTube creators.
- By the end of 2023, YouTube had 113.9 million channels, including seven with over 100 million subscribers. The most subscribed channel, T-series, had over 250 million subscribers.
- YouTube videos default to 15 minutes in length. In 2023, over 800 million videos were available on YouTube.
- By 2023, YouTube is expected to be worth over $183 billion, with each user generating an annual interactive value of $233.
- In 2023, YouTube’s brand value increased to $29.71 billion from $23.89 billion in 2022. YouTube also saw a 12% increase in global advertising revenues, reaching $7.95 billion in Q3 2023 compared to Q3 2022.
- In 2023, YouTube had 189,579 employees, an increase of about 2,400 from the previous year.
- Mr Beast earned $54 million, making him the highest-earning YouTuber. Jake Paul came second with $45 million, while seven-year-old Anastasia Radzinskaya, also known as Nastya, earned $28 million, surpassing Ryan Kaji.
Overview of YouTube
| Stat | Key Info |
|---|---|
| Type of Business | Subsidiary |
| Type of site | Online video platform |
| Founded | February 14, 2005 |
| Headquarters | 901 Cherry Avenue San Bruno, California, United States |
| Area served | Worldwide |
| Parent Company | Google LLC (2006–present) |
| Direct Owner | Alphabet Inc. |
| Founder(s) | Chad Hurley, Steve Chen, and Jawed Karim |
| Key people | Susan Wojcicki (CEO), Sundar Pichai (Alphabet CEO) |
| Industry | Internet and Video hosting service |
| Products | YouTube Kids, YouTube Music, YouTube Premium, YouTube Shorts, and YouTube TV |
| Monthly Active Users | 891.78 million MAU ( Jan. 2024) |
| Revenue | 15 billion (2023) |
| Advertising | Google AdSense |
| Written in | Python (core/API), C (through CPython), C++, Java (through Guice platform), Go, JavaScript (UI) |
| Website | youtube.com |
How many user accounts are on the YouTube database?
As of the end of 2023, the YouTube database currently has more than 2.7 billion accounts, with an additional one million or more registered as of the end of January 2024.
These accounts cover the period from 2010 to 2024 and consist of various types of users, including new, active, inactive, suspended, and restricted accounts.
| Year | Number of Accounts on YouTube Database |
|---|---|
| 2024 (Jan.) | 2.71 billion accounts |
| 2023 | 2.7 billion accounts |
| 2022 | 2.6 billion accounts |
| 2021 | 2.5 billion accounts |
| 2020 | 2.3 billion accounts |
| 2019 | 2 billion accounts |
| 2018 | 1.8 billion accounts |
| 2017 | 1.6 billion accounts |
| 2016 | 1.5 billion accounts |
| 2015 | 1.3 billion accounts |
| 2014 | 1.1 billion accounts |
| 2013 | 1 billion accounts |
| 2012 | 700 million accounts |
| 2011 | 500 million accounts |
| 2010 | 200 million accounts |
Source: Fortune, Variety, Statista 1, Statista 2
How many YouTube active users are there?
- As of December 2023, the number of active YouTube users was 868.4 million. YouTube is expected to reach a 1 billion active users milestone before the end of 2026.
- Notably, there were 786.37 million active YouTube users as of December 31, 2022.
- There are indications that the number of users on YouTube may exceed 868.4 million by the end of 2023. Over the years, the total number of YouTube users has been steadily rising.
- In 2022, YouTube’s user base in the United Kingdom amounts to approximately 42.86 million active users.
- In 2022, YouTube’s user base in the United States amounts to approximately 210 million active users.
| Year | Number of YouTube Active Users Worldwide | Number of YouTube Active Users in the U.S | Number of YouTube Active Users in the U.K | Number of YouTube Active Users in Other Countries |
|---|---|---|---|---|
| 2023 | 868.4 million active users | ~211.61 million active users | 43.07 million active users | 613.72 million active users |
| 2022 | 785.39 million active users | ~210 million active users | 42.86 million active users | 532.53 million active users |
| 2021 | 709.1 million active users | ~203.80 million active users | 41.4 million active users | 463.9 million active users |
| 2020 | 608.64 million active users | ~205 million active users | 41.57 million active users | 362.07 million active users |
| 2019 | 532.61 million active users | ~180 million active users | 38.49 million active users | 314.12 million active users |
Source: Statista 1, Statista 2, Statista 3
YouTube Active users’ growth (forecast)
According to recent predictions, active YouTube users are expected to grow by 346 million (+44.05%) between 2022 and 2028.
The YouTube active user base is anticipated to exceed 1 billion people by 2026. Notably, YouTube user numbers have steadily risen over the past few years.
| Year | YouTube Active Users’ Growth (forecast) |
|---|---|
| 2028 | ~1.1 billion active users |
| 2027 | ~1.05 billion active users |
| 2026 | ~1 billion active users |
| 2025 | ~900 million active users |
| 2024 | ~865 million active users |
| 2023 | ~830 million active users |
| 2022 | 785.39 million active users |
| 2021 | 709.1 million active users |
| 2020 | 608.64 million active users |
| 2019 | 532.61 million active users |
Source: Statista
How many people are subscribed to YouTube TV?
As of January 2024, the number of subscribed users on YouTube TV reached over 6.9 million subscribers.
By the end of December 2023, it is projected that YouTube TV will have surpassed 6.3 million subscribers.
| Year | Number of subscribed users on YouTube TV |
|---|---|
| 2024 (Jan.) | 6.9 million+ subscribers |
| 2023 | 6.3 million+ subscribers |
| 2022 | 5 million+ subscribers |
| 2021 | 4 million+ subscribers |
| 2020 | 3 million+ subscribers |
| 2019 | 1 million+ subscribers |
Source: Fierce Video 1, Fierce Video 2, Techcrunch, Bloomberg, MLB,
Number of YouTube Premium Paying Subscribers
- As of February 1, 2024, YouTube has over 100 million paid subscribers for YouTube Premium and YouTube Music. This number includes people who are currently on a one-month free trial. With approximately 27.9 million premium-paying subscribers living in the U.S.
- As of the end of 2023, YouTube had around 80 million paid subscribers for its Music and Premium services.
- YouTube had approximately 80 million paid subscribers across its Music and Premium services in November 2022.
- As of 2020, there were approximately 20 million paying subscribers to YouTube’s premium services in the United States. According to estimates, the number of subscribers in 2021, 2022, 2023, and 2024 will be 23.6 million, 25.5 million, 26.7 million, and 27.9 million, respectively.
| Year | Number of YouTube Premium Paying Subscribers worldwide | Number of YouTube Premium Paying Subscribers in the U.S |
|---|---|---|
| 2024 (Feb.) | 100 million premium paying subscribers | ~27.9 million premium paying subscribers |
| 2023 | 96.8 million premium paying subscribers | ~26.7 million premium paying subscribers |
| 2022 | 80 million premium paying subscribers | ~25.5 million premium paying subscribers |
| 2021 | 50 million premium paying subscribers | ~23.6 million premium paying subscribers |
| 2020 | 30 million premium paying subscribers | 20 million premium paying subscribers |
| 2019 | 800,000 premium paying subscribers | – |
Source: Statista 1, TechCrunch, YouTube, Statista 2, TechCrunch
YouTube Monthly Active Users (MAU)
As of the end of January 2024, the total number of YouTube monthly active users was 2.7 billion MAU.
| Year | Total Number of YouTube Monthly Active Users |
|---|---|
| 2024 (As of the end of Jan.) | 2.7 billion MUA |
| 2023 | 2.6 billion MUA |
| 2022 | 1.5 billion MUA |
| 2021 | 891.78 million MUA |
| 2020 | 739.56 million MUA |
| 2019 | 478.59 million MUA |
| 2018 | 415.93 million MUA |
Source: Statista 1, Statista 2
YouTube Monthly Active Users by Desktop/Laptop
At the end of January 2024, YouTube had 348.3 million monthly active users (MAU) on Desktop/Laptop.
| Year | Total Number of YouTube Monthly Active Users on Desktop/Laptop |
|---|---|
| 2024 (As of the end of Jan.) | 348.3 million |
| 2023 | 348.4 million |
| 2022 | 214.5 million |
| 2021 | 135.5 million |
| 2020 | 121 million |
| 2019 | 78.5 million |
| 2018 | 68.2 million |
Source: Statista
YouTube Monthly Active Users by type of mobile (Different Phone OS)
The YouTube mobile app had 1.29 billion monthly active users (MAU) on Android, iPhone and iPad combined at the end of January 2024.
Comparatively, the total number of monthly active YouTube users on iOS was 1.254 billion, while Android has 39 million.
| Year | Number of YouTube Monthly Active Users on Android | Number of YouTube Monthly Active Users on iOS | Total Number of YouTube Monthly Active Users |
|---|---|---|---|
| 2024 (As of end of Jan.) | 39 million | 1.254 billion | 1.293 billion |
| 2023 | 38 million | 1.223 billion | 1.261 billion |
| 2022 | 29.4 million | 950.6 million | 980 million |
| 2021 | 23.76 million | 868.02 million | 891.78 million |
| 2020 | 27.11 million | 712.45 million | 739.56 million |
| 2019 | 68.18 million | 410.41 million | 478.59 million |
| 2018 | 28.14 million | 387.79 million | 415.93 million |
Source: Statista 1, Statista 2
YouTube Monthly Active Users Using Other Devices
As of the end of January 2024, approximately 1.058 billion people access YouTube using devices other than phones or computer systems.
| Year | Total Number of YouTube Monthly Active Users on Other Devices |
|---|---|
| 2024 (As of the end of Jan.) | 1.058 billion |
| 2023 | 990.6 million |
| 2022 | 305.5 million |
| 2021 | 306.7 million |
| 2020 | 225.5 million |
| 2019 | 145.9 million |
| 2018 | 126.8 million |
Source: Statista
How much time, on average, do users spend on YouTube per visit?
Globally, YouTube users visit YouTube.com on average once every 1777 seconds (29 minutes and 37 seconds).
Every time they visit, users, on average, watch YouTube videos for around 30 minutes. If users log onto YouTube once each day, this amounts to around 15 hours per month and 182 hours, 30 minutes a year.
| Period | Time Spend on YouTube by Users |
|---|---|
| Every Day | 30 minutes |
| Every Week | 3 hours, 30 minutes |
| Every Month | 15 hours |
| Every Year | 182 hours, 30 minutes |
Source: Statista
How many videos, on average, do users view on YouTube per visit?
As of December 2023, the average YouTube user watches nine (9) videos on each visit.
If the average YouTube user logs in daily, they will watch approximately 270 videos per month and 3,240 videos yearly.
| Period | Number of Videos Watched YouTube by Users |
|---|---|
| Every Day | 9 videos |
| Every Week | 67 videos |
| Every Month | 270 videos |
| Every Year | 3,240 videos |
How many videos were uploaded on YouTube in 2023?
According to a report, approximately the average length of a YouTube video uploaded in 2023 was 11.7 minutes.
As a result, on YouTube, there were approximately 4,000 video uploads per minute, 240,000 per hour, 5,760,000 per day, 40,320,000 per week, and 161,280,000 per month.
| Period | Number of Uploaded Videos |
|---|---|
| Every Minute | 4,000 uploaded videos |
| Every Hour | 240,000 uploaded videos |
| Every Day | 5,760,000 uploaded videos |
| Every Week | 40,320,000 uploaded videos |
| Every Month | 161,280,000 uploaded videos |
Source: Narakeet
How many hours of videos were uploaded to YouTube in 2023?
- As of the end of 2023, there were an average of 900 hours of video posted per minute, 50,000 hours every hour.
- In 2022, there were an average of 800 hours of video posted per minute, 48,000 hours every hour, and 152,000 hours per day.
| Year | Hours of Videos Uploaded on YouTube Every Minute | Hours of Videos Uploaded on YouTube Every Hour | Hours of Videos Uploaded on YouTube Every Day |
|---|---|---|---|
| 2023 | ~900 hours of video uploaded | ~50,000 hours of video uploaded | ~1,200,000 hours of video uploaded |
| 2022 | ~800 hours of video uploaded | 48,000 hours of video uploaded | 1,152,000 hours of video uploaded |
| 2021 | ~700 hours of video uploaded | 42, 000 hours of video uploaded | 1,008,000 hours of video uploaded |
| 2020 | ~600 hours of video uploaded | 36,000 hours of video uploaded | 864,000 hours of video uploaded |
| 2019 | ~500 hours of video uploaded | 30,000 hours of video uploaded | 720,000 hours of video uploaded |
| 2018 | ~490 hours of video uploaded | 29,400 hours of video uploaded | 705,600 hours of video uploaded |
| 2017 | ~460 hours of video uploaded | 27,600 hours of video uploaded | 662,400 hours of video uploaded |
| 2016 | ~430 hours of video uploaded | 25,800 hours of video uploaded | 619,200 hours of video uploaded |
| 2015 | 400 hours of video uploaded | 24,000 hours of video uploaded | 576,000 hours of video uploaded |
| 2014 | 300 hours of video uploaded | 18, 000 hours of video uploaded | 432,000 hours of video uploaded |
| 2013 | 100 hours of video uploaded | 6,000 hours of video uploaded | 144,000 hours of video uploaded |
| 2012 | 72 hours of video uploaded | 4,320 hours of video uploaded | 103,680 hours of video uploaded |
| 2011 | 48 hours of video uploaded | 2,880 hours of video uploaded | 69,120 hours of video uploaded |
| 2010 | 35 hours of video uploaded | 2,100 hours of video uploaded | 50,400 hours of video uploaded |
Source: Statista,
YouTube Users Demographics
The age group with the most significant traffic to the site as of 2023 is 25 to 34 years old, accounting for nearly 29.08% of all YouTube users worldwide.
Approximately 61.25% of users are male, according to gender distribution.
Source: SimilarWeb
YouTube users by gender
The visitors of youtube.com are made up of 38.75% females and 61.25% males.
| Gender | Percentage |
|---|---|
| Male | 61.25% |
| Female | 38.75% |
Source: Similar Web
YouTube users by age
Most YouTube visitors are between the ages of 25 and 34, at 29.08%, with a close margin from the age group 15 – 24 at 25.22%.
| Age Group | Percentage |
|---|---|
| 15 – 24 | 25.22% |
| 25 – 34 | 29.08% |
| 35 – 44 | 18.99% |
| 45 – 54 | 12.76% |
| 55 – 64 | 8.54% |
| 65+ | 5.41% |
Source: Similar Web
Top 10 YouTube users by country
Indian-based YouTube users make up roughly 30.8% of all YouTube.com traffic.
As of April 2023, India was the country with the most significant YouTube audience by far, with approximately 462 million users engaging with the popular social video platform.
The United States followed, with around 239 million YouTube viewers. Brazil came in third, with 144 million users watching content on YouTube. Indonesia saw around 139 million internet users engaging with the platform in the examined period.
| Country | Number of Users |
|---|---|
| India | 462 million users |
| United States | 239 million users |
| Brazil | 144 million users |
| Indonesia | 139 million users |
| Mexico | 83.1 million users |
| Japan | 78.6 million users |
| Pakistan | 71.7 million users |
| Germany | 67.8 million users |
| Vietnam | 63 million users |
| Philippines | 58.1 million users |
Source: Statista
How many active YouTube channels are there?
YouTube has 113.9 million YouTube channels as of the end of 2023.
What is the number of channel subscribers?
In 2023, there were over 113.9 million YouTube channels with a subscriber or more.
Seven YouTube channels currently have more than 100 million subscribers, with the T-series having the most with more than 250 million subscribers.
| Number of YouTube channels | Number of Subscribers |
|---|---|
| 1 channel | 250 million+ subscribers |
| 6 channels | 100 million+ subscribers |
| 43 channels | 50 million+ subscribers |
| 1,000+ channels | 10 million+ subscribers |
| 32,000+ channels | 1 million+ subscribers |
| 300,000+ channels | 100,000+ subscribers |
| 2,000,000+ channels | 10,000+ subscribers |
| 11,000,000+ channels | 1,000+ subscribers |
| 20,000,000 channels | 100+ subscribers |
| 50,000,000 channels | 1+ subscribers |
Source: Social Blade
What are some of the most subscribed channels on YouTube?
With 258 million subscribers, T-Series is the most subscribed YouTube channel in 2023.
- Some YouTube channels with more than 100 million subscribers
| Channel Names | Number of Subscribers |
|---|---|
| T-Series | 258 million subscribers |
| MrBeast | 237 million subscribers |
| YouTube Movies | 178 million subscribers |
| Cocomelon – Nursery Rhymes | 171 million subscribers |
| SET India | 168 million subscribers |
| Music | 120 million subscribers |
| ✿ Kids Diana Show | 118 million subscribers |
| Like Nastya | 112 million subscribers |
| PewDiePie | 111 million subscribers |
| Vlad and Niki | 109 million subscribers |
Source: Social Blade
How many YouTubers (content creators) are there?
As of January 2024, there are around 62 million YouTube creators.
How many videos are there on YouTube?
More than 800 million videos will be available on the YouTube platform as of the end of 2023.
| Year | Number of videos on YouTube |
|---|---|
| 2023 | 800+ million videos |
| 2022 | 800 million videos |
| 2021 | ~713 million videos |
| 2020 | ~595 million videos |
| 2019 | ~510 million videos |
What are the most viewed videos on YouTube in 2023?
On June 17, 2016, Pinkfong, an educational brand from South Korea, released a video called “Baby Shark Dance”. Since then, the video has become extremely popular and made history. On YouTube, the video has accumulated 13.3 billion views to date, surpassing the previous record holder “Despacito”.
“Baby Shark Dance” became the first video to ever reach 10 billion views in January 2021. The video currently holds the title for the most-viewed YouTube video of all time. However, before “Baby Shark Dance”, Korean artist Psy’s video “Gangnam Style” held the top spot for the longest time, which was 1,689 days or 4.6 years.
The top 10 YouTube videos with the most views in 2023 are shown below.
| Video Name | Channel Name | Number of views |
|---|---|---|
| Baby Shark Dance | Pinkfong Kids’ Songs & Stories | 13.3 billion views |
| Despacito | Luis Fonsi featuring Daddy Yankee | 8.25 billion views |
| Johny Johny Yes Papa | LooLoo Kids | 6.78 billion views |
| Bath Song | Cocomelon – Nursery Rhymes | 6.38 billion views |
| Shape of You | Ed Sheeran” | 6.07 billion views |
| See You Again | Wiz Khalifa featuring Charlie Puth | 6.01 billion views |
| Wheels on the Bus | Cocomelon – Nursery Rhymes | 5.53 billion views |
| Phonics Song with Two Words | ChuChu TV | 5.47 billion views |
| Uptown Funk | Mark Ronson featuring Bruno Mars | 5.02 billion views |
| Learning Colors | Colorful Eggs on a Farm” – Miroshka TV | 4.96 billion views |
Source: Statista
What device do most users use for YouTube?
16.66% of YouTube users in the United States access the platform via desktop, while 83.34% use mobile.
| Country of Users | % Desktop Used | % Mobile Used |
|---|---|---|
| United States | 16.66% | 83.34% |
| India | 7.59% | 92.41% |
| Brazil | 10.33% | 89.67% |
| South Korea | 5.02% | 94.98% |
| Indonesia | 4.95% | 95.05% |
Source: Semrush
How many hours of videos are there on YouTube?
YouTube videos are 15 minutes long by default. In 2023, more than 800 million videos were available on the YouTube platform. Consequently, we may estimate that there are more than 200 million hours of video on YouTube at a minimum.
How many YouTube mobile app downloads are there?
- During the second quarter of 2022, users worldwide downloaded the YouTube app a total of 17 million times. Over 10.5 million iOS users in the US accounted for over 26% of all downloads worldwide. Users in Brazil and Japan came in second and amassed almost 1.3 million downloads apiece.
- In India, 1.4 million YouTube apps were downloaded, and in Indonesia and Brazil, over a million downloads were made from the Google Play Store throughout the study period. Although many Android smartphones come with YouTube preloaded, these figures represent the number of additional downloads made during the second quarter of 2022.
Since the launch of the YouTube app, the Android version has been downloaded more than 10 billion times.
| YouTube Mobile App | Number of Downloads |
|---|---|
| Android | 10 billion+ downloads |
| iOS | 30 million+ downloads |
Source: Statista 1, Statista 2, Apps Apple, Play Google
How does YouTube make money? (YouTube business model)
YouTube generates its primary source of income through advertising. It also earns revenue from services requiring monthly membership, such as YouTube Premium.
Moreover, YouTube has developed several tools, including Super Chat, channel memberships, and merchandise, to help eligible creators generate income in various additional ways.
Source: YouTube
How much does YouTube charge for its advertisement services?
The cost of a typical YouTube advertisement is evaluated using cost per view (CPV). This means that the number of views generated by your ad will be added to your total viewer count, and the cost per view usually ranges between $0.010 and $0.030.
To reach an audience of 100,000, the average cost is around $2,000.
How much does YouTube charge for its premium services?
YouTube Premium offers an ad-free environment and offline viewing on mobile devices for as low as $11.99 per month.
YouTube Valuation
It has been predicted that by 2023, the worth of YouTube will be more than $183 billion.
Each YouTube user has an annual interactive value of $233, which indicates how much money they generate for YouTube.
This value can be used to estimate the value of the video-sharing platform.
| Year | Valuation |
|---|---|
| 2023 | $183 billion |
| 2022 | $180 billion |
| 2021 | $165 billion |
| 2020 | $141 billion |
| 2019 | $124 billion |
Source: Mann Howie
YouTube Brand Value
As of the end of 2023, YouTube’s brand value had increased to $29.71 billion from $23.89 billion in 2022.
| Year | Brand Value |
|---|---|
| 2023 | $29.71 billion |
| 2022 | $23.89 billion |
| 2021 | $17.29 billion |
| 2020 | $16.5 billion |
Source: Statista
YouTube Gross Advertising Revenue
YouTube’s worldwide advertising revenues amounted to $7.95 billion in the third quarter of 2023, representing an increase of 12% compared to the third quarter of 2022.
The table below shows YouTube’s gross advertising revenue YoY.
| Year | Gross Advertising Revenue |
|---|---|
| 2023 (Q3) | $21.310 billion |
| 2022 | $22.267 billion |
| 2021 | $29.722 billion |
| 2020 | $19.772 billion |
| 2019 | $14.149 billion |
| 2018 | $3.605 billion |
Source: Statista
YouTube Funding
YouTube raised $4.3 million in funding over two rounds, with their latest being in March 2006 from a Venture – Series Unknown round.
| Announced Date | Transaction Name | Number of Investors | Money Raised | Lead Investors |
|---|---|---|---|---|
| Mar 30, 2006 | Venture Round – YouTube | 2 | – | Artis Ventures (AV), Sequoia Capital |
| Nov 1, 2005 | Series A – YouTube | 1 | $3.5 million | Sequoia Capital |
Source: Crunchbase
YouTube Investors
Sequoia Capital and Artis Ventures (AV) are the two investors funding YouTube.
| Investor Name | Lead Investor | Funding Round | Partners |
|---|---|---|---|
| Sequoia Capital | Yes | Venture Round – YouTube | Roelof Botha |
| Artis Ventures (AV) | Yes | Venture Round – YouTube | Mike Harden, Stuart Peterson |
| Sequoia Capital | Yes | Series A – YouTube | Roelof Botha |
Source: Crunchbase
YouTube Acquisitions
YouTube has acquired five organizations, with their most recent acquisition being simsim on December 7th, 2021, for $100 million.
| Acquiree Name | Announced Date | Price | Transaction Name |
|---|---|---|---|
| simsim | Dec 7, 2021 | $100 million | simsim acquired by YouTube |
| Subarctic Limited | May 1, 2016 | — | Subarctic Limited acquired by YouTube |
| Bandpage | Feb 12, 2016 | $8 million | Bandpage acquired by YouTube |
| Vidmaker | Dec 18, 2014 | — | Vidmaker acquired by YouTube |
| Next New Networks | Mar 7, 2011 | — | Next New Networks acquired by YouTube |
Source: Crunchbase
How many employees are there at YouTube?
In 2023, YouTube had a total of 189,579 employees. This is an increase of about 2,400 employees from the previous year, where they had 186,779 full-time employees.
| Year | Number of Employees |
|---|---|
| 2023 | 189,579 employees |
| 2022 | 186,779 employees |
| 2021 | 150,028 employees |
| 2020 | 118,899 employees |
| 2019 | 100,000+ employees |
| 2018 | 90,000+ employees |
How many offices does YouTube have?
YouTube has its headquarters in San Bruno, USA, with additional offices in Los Angeles, USA, and London, UK.
| Country | City | Address |
|---|---|---|
| United States | San Bruno | 901 Cherry Ave HQ |
| United States | Los Angeles | 12422 Bluff Creek Dr |
| United Kingdom | London | Six Pancras Square, 6 Pancras Rd, Kings Cross |
Source: Craft
How do YouTubers earn from YouTube?
You can earn money on YouTube by utilizing the following features:
- Revenue from advertising: Earn money from the display, overlay, and video ads.
- Channel memberships: Your members pay recurring monthly fees in exchange for unique benefits.
Source: Google
How much do YouTubers make from YouTube?
A YouTuber may get $18 for every 1,000 ad views because the average pay rate for each YouTube ad view is between $0.01 and $0.03, which is equivalent to roughly $3 to $5 for every 1,000 video views.
According to estimations, a popular YouTuber can earn up to $5 for every 1,000 video views.
Who are the highest earners on YouTube?
Mr. Beast (Jimmy Donaldson) was estimated to be the world’s top-earning YouTuber, with approximately 54 million US dollars.
Jake Paul came in second, earning an estimated 45 million US dollars the previous year. Anastasia Radzinskaya, known as Nastya on her various channels, is seven years old and earned 28 million US dollars the previous year, surpassing YouTuber Ryan Kaji for the first time.
The top 10 YouTubers’ estimated earnings
| YouTuber | Est. Earnings |
|---|---|
| Mr. Beast (Jimmy Donaldson) | $54 million |
| Jake Paul | $45 million |
| Markiplier (Mark Fischbach) | $38 million |
| Rhett and Link | $30 million |
| Unspeakable | $28.5 million |
| Nastya (Anastasia Radzinskaya) | $28 million |
| Ryan Kaji | $27 million |
| Dude Perfect | $20 million |
| Logan Paul | $18 million |
| Preston Arsement | $16 million |
Who founded YouTube?
CChad Hurley, Steve Chen, and Jawed Karim founded YouTube in San Mateo, California.
The first video was uploaded to the site 17 years ago, on April 23, 2005. The founders envisioned a platform where people could easily upload and share videos with others around the world.
Jawed Karim, one of the co-founders, uploaded the first video titled “Me at the Zoo”, which has since garnered over 90 million views. The trio had previously worked at PayPal and were able to invest in their idea for YouTube after PayPal was acquired by eBay.
YouTube Top Traffic Channels
Direct traffic makes up 84.87% of traffic to youtube.com, while Organic Search makes up 12.01%.
| Traffic Channels | Percentage of Traffic |
|---|---|
| Direct | 84.87% |
| Organic Search | 12.01% |
| Social | 1.57% |
| 0.58% | |
| Referrals | 0.09% |
| Paid Search | 0.04% |
| Display | 0.03% |
Source; SimilarWeb
Social Media Traffic to youtube.com
Facebook, Twitter, and Reddit are the three social media platforms that drive the most traffic to youtube.com
| Social Media | Percentage |
|---|---|
| 28.19% | |
| 20.86% | |
| 19.22% | |
| 6.82% | |
| Vkontakte | 5.83% |
| Others | 19.08% |
Source; SimilarWeb
What is YouTube’s market share in the online video-sharing platform industry?
YouTube currently dominates about 76% of the market share among online video-sharing platforms.
Source: Datanyze
Where is YouTube available?
YouTube can be accessed in over 91 countries and provides 80 different language options to its users.
In which country YouTube is not available?
As of September 2012, China, Iran, and Turkmenistan had permanent nationwide YouTube bans.
Notable Timeline of the history of YouTube
- Late 2004: an idea for a website for users to upload video-dating profiles was born
- February 2005: The website launched to a small subset of users.
- April 2005: Based on the feedback, YouTube became a free video-hosting platform where each clip had a unique link.
- April 2005: The first video ever uploaded to the website.
- May 2005: YouTube launches its beta version to the public for the first time.
- October 2006: Google acquires YouTube for $1.65 billion
- December 2007: YouTube allows creators to earn money from their content based on ad revenue, turning their hobby into a career.
- November 2008: It expands its ad offerings to sponsored videos and pre-roll ads
- April 2009: Launches a new music video service called Vevo in collaboration with Vivendi
- April 2010: One of the most famous YouTubers, Felix Kjellberg, joins YouTube to create content under the channel name PewDiePie
- April 2011: YouTube enters the broadcast business, launching YouTube Live.
- August 2012: Becomes the go-to place for presidential elections by launching the “YouTube Elections Hub.”
- March 2013: Reaches 1 billion monthly users.
- February 2014: Susan Wojcicki, new CEO
- February 2015: YouTube Kids is launched
- January 2016: The music video for Adele’s “Hello” was the fastest video on YouTube to hit 1b views
- April 2017: YouTube makes the first of two significant algorithm changes
Source: Academy
What are the various YouTube Video Categories?
- Film and Animation
In cinema, many creators dedicate their work to franchises and particular niches. One of the most significant areas of YouTube is the film and animation category.
- Autos and Vehicles
Cars and making incredibly fantastic changes to those cars are the sole focus of car channels like Mighty Car Mods. This includes everything from auto demonstrations to simple tire-changing instructions.
- Music
When promoting their music, many independent creators post covers, remixes, and other original content on YouTube.
The music category was YouTube’s mainstay in its early years and is now a significant source of revenue. A music video on a YouTube channel like VEVO or Sony can easily garner hundreds of millions of views.
- Pets & Animals
Brave Wilderness is the most well-known independent producer in this field, which produces videos of real-life analyses of various animals and insects.
The pet category is for those who create content about their animals, such as pet vlogs, pet care tips, and more. This category includes everything related to animals and pets.
- Sports
The sports category includes all content about activities linked to sports. This could include sports commentary, discussion programs, game highlights, etc.
- Travel and Events
Typically, travel vlogs on travel channels follow independent creators as they discover unique locations worldwide. The YouTube category devoted to travel, attractions, and tourism is called Travel Travel and Events.
- Gaming
Gaming channels produce a significant amount of YouTube’s new and popular material. You’d be shocked at the success a gaming channel can have on YouTube. People are curious about what their favourite game designers think of the most recent titles.
- People and Blogs
This comprises drama channels, individual success stories, and educational subject videos starring well-known celebrities.
Some YouTube channels concentrate, at least in part, on the drama that surrounds and involves other YouTubers and celebrities. This Content concerning other individuals or their content falls under this category.
- Comedy
Many channels on the platform, including “Smosh” and “CollegeHumor,” focus on improv and sketch comedy. Comedy is a sizable category on YouTube since most creators want to make their videos amusing because it keeps viewers interested and makes the content more enjoyable.
- Entertainment
The number of views for this category of YouTube videos increases whenever a significant event occurs in the entertainment sector.
Everything about pop culture and celebrities is included within the entertainment area. Throughout the event’s hype, several videos relating to it received countless millions of views.
- News and Politics
I think watching a 5-minute YouTube video of the evening news is far more convenient than spending an hour in front of the TV. News, Politics, and News In essence, any content about current events, political discussions, or developing topics falls under the News and Politics category.
- How-to and Style
There are tutorial channels available for you, whether you want to watch a YouTube video to learn how to parallel park or how to build a cabin from scratch. Some of the most comprehensive resources on YouTube are how-to guides.
- Education
The YouTube educational video category is a teacher’s best friend. The YouTube channel “The Organic Chemistry Tutor” has videos on all of the fundamental math and science classes, including Chemistry, Calculus III, and Algebra!
The math and science lessons and instructional videos on channels like “Khan Academy” or “The Organic Chemistry Tutor” were the mainstay of my study sessions in high school and college.
- Science and Technology
Many YouTubers produce excellent material by utilizing their expertise in STEM fields (Science, Technology, Engineering, and Mathematics).
Any content that mentions or centres on Science, Technology, Engineering, or Mathematics is considered Science and Technology (STEM). YouTube videos produced by tech channels like “Marques Brownlee,” “Mark Rober,” and “Michael Reeves,” which draw viewers interested in STEM fields, make use of their engineering expertise.
- Nonprofits and Activism
They produce material where the primary goal of the film is to inform viewers of their goals and how you can support them.
In this YouTube category, they can showcase what the charity has accomplished or solicit donations. Giving philanthropic organizations and significant social movements a forum to share their content is one of YouTube’s best applications.
Source: Entre Resource
YouTube FAQ
What was the first YouTube video?
The first-ever YouTube video was uploaded on April 23, 2005, 17 years ago. YouTube co-founder Jawed Karim posted the 18-second video titled “Me at the Zoo.” It has since garnered over 90 million views.
How much does YouTube pay content creators?
YouTube pays an average of $0.18 per view to content creators.
According to a report, the average YouTube channel may earn about $18 for every 1,000 ad views. However, on some basis, the number of views you receive may not directly translate into exact money made.
Source: Shopify
How Much Does YouTube Pay You for 1 Million Views?
With a predicted pay rate of $18 per 1,000 views, a YouTube video with 1,000,000 views can earn up to $18,000 on average.
This means that for every million YouTube video views, the estimated earnings range from $18,000 to $20,000. When a channel is widespread and significant, it is improbable that CPM would drop in ad revenue.
Sponsorships, channel subscriptions, online course sales, or financial support for live streaming are all options.
The estimated YouTube earnings are shown in the table below.
| YouTube Number of Views | Estimated Earning Amount |
|---|---|
| 1,000 views | $18 |
| 10,000 views | $180 |
| 100,000 views | $1,800 |
| 1,000,000 views | $18,000 |
| 10,000,000 views | $180,000 |
| 100,000,000 views | $1,800,000 |
| 1,000,000,000 views | $18,000,000 |
How many subscribers should I have on YouTube to make money?
Creators need to have at least 1,000 followers and 4,000 view hours in the last year to start making money straight from YouTube. When they achieve that point, they can apply for the YouTube Partner Program, which enables them to begin making money from their channels through advertisements, subscriptions, and channel memberships.
Source: Yahoo
How many watch hours are required to monetize a YouTube video?
You must watch 4,000 hours of YouTube content over a year to monetize it. The only views that count toward fulfilling YouTube’s revenue eligibility requirements are views of regular, long-form videos.
Source: Google
Does YouTube pay for the Shorts videos? (how many YouTube short views to get paid)
According to a recent YouTube announcement, Shorts video creators who reach 10 million short views in 90 days will be eligible to apply for compensation through YouTube’s Partner Program from the beginning of 2023. The creators will receive 45% of the revenue from the advertisements that appear in between Shorts videos.
Source: Google
How many YouTube views are needed to earn money?
You need to have 4,000 view hours and at least 1,000 subscribers on YouTube to start making money straight from your channel. When you do, you may sign up for YouTube’s Partner Program and start making money from your channel.
Source: Shopify
How many YouTube views are there per $1?
According to estimates, 56 to 60 YouTube video views can earn you $1 when monetising your content there.
When Does YouTube Start Paying You?
You need to have 4,000 view hours and at least 1,000 subscribers on YouTube to start making money straight from your channel. When you do, you may sign up for YouTube’s Partner Program and start making money from your channel.
Source: Shopify
