This guide teaches you how to:
- Improve your click-through-rate on YouTube videos…
- Simply through thumbnails
- So you can revive even your old videos
We won’t bore you with stuff you know already.
How to improve CTR for YouTube Thumbnails
The short answer is: You need to make simple, straight-to-the-point thumbnails and A/B Test them to find which one’s most relevant.
Let’s break down each step.
1. Make them more Unique
- Eye-Catching Visuals: Use bright colors, high contrast, and clear, high-resolution images.
- Faces: Show your own or use a relevant face that sparks emotion.
- The “X Factor”: Incorporate a surprising element or something unusual to make your thumbnail stand out.
2. Clear scope → Don’t use many Words
- Directly Relevant: The thumbnail image should directly relate to your video’s content.
- Text Overlay: Include clear and concise text using bold fonts and contrasting colors. This is your chance to introduce the video’s topic or highlight a key benefit.
- Keep it Simple: Avoid cluttering your thumbnail with too much text or busy visuals.
3. A/B Test to find the Winner
- Test Different Thumbnails: Use Thumbnail Test to see which thumbnails perform best for your audience. Consider A/B testing different variations to see which gets more clicks.
- Track Your CTR: Monitor your click-through rate over time and aim to constantly improve it. There’s no magic CTR number, but any improvement over your average is a win.
That’s it!
Frequently Asked Questions
What is the Click-Through-Rate for Thumbnails?
According to YouTube, between 2% and 10% is a normal range for impressions click-through rate (CTR) for half of all channels and videos on the platform.
- Smaller channels or videos might have more fluctuations in CTR due to a smaller sample size.
- The age of a video can also affect CTR → Newer videos might see a higher CTR initially.
Find more info in Google’s official guide: Impressions & click-through-rate FAQs.
The image above is taken from that article.
What is a good CTR for thumbnails?
A good CTR for thumbnails on YouTube is anything above your channel’s average. YouTube states that anywhere between 2-10% is a normal range.
For instance, here’s where a good thumbnail CTR starts:
- If 3% of your viewers click your video…
- A good Thumbnail CTR starts at +4%.
Just has to be equal or above.
Conclusion
That’s all you have to know on improving CTR through thumbnails.
We really hope you found this guide helpful!
Thank you for reading this,
ThumbnailTest
