Best YouTube A/B Testing Tools (2024)

Article last updated on:
June 11, 2024

Before the detailed breakdown, here’s a comparison table iwht the most important points to consider when choosing your next YouTube A/B tester:

ToolPriceThumbnailsTitlesCollaborationRevive VideosAI
Thumbnail Test$29/mo


  • Now…
  • Want to start running A/B tests on your YouTube channel?
  • Let us help you pick the most reliable software for that.

This guide goes in-depth on all the best A/B testers available right now.

The Ultimate List of YouTube A/B Testers

Currently, is the voted best YouTube A/B Tester. Other tools aren’t as powerful and customizable.

Let’s take a deeper look.

1. Thumbnail Test

Thumbnail Test Homepage

✅ Pros

  • Specialized Testing: Focuses on thumbnail and title performance, providing nuanced testing capabilities and customization options.
  • Flexibility in Testing: Allows for greater control over test parameters, such as duration and specific metrics to track.
  • Innovative Features: Includes unique tools for testing that aren’t available within YouTube’s ecosystem.

❌ Cons

  • Requires External Setup: Using a separate tool means additional steps to set up and manage tests, including importing your videos or thumbnails.
  • Learning Curve: A new platform might have its own interface and features to learn, which could take time to navigate effectively.

2. YouTube

Screenshot from YouTube's Test & Compare feature

✅ Pros

  • Platform-Specific Data: Utilizes YouTube’s own analytics, potentially offering insights more closely aligned with how changes affect your video’s performance on YouTube.
  • Convenience: Easily test thumbnails, titles, and descriptions alongside your regular content management workflow.
  • Cost-Effective: It’s free, making it accessible to all creators, regardless of budget.

❌ Cons

  • Limited Availability: Initially, it is available only to eligible creators.
  • Potential Restrictions: Could have limitations in terms of customization, test duration, and the depth of analytics, based on YouTube’s standard protocols.
  • Lack of Specialized Features: As a broader tool, it might not offer the in-depth analytics or specialized features dedicated solely to thumbnail optimization.

3. TubeBuddy

✅ Pros

  • Free and Paid Plans: TubeBuddy offers a free tier with useful features, and paid plans with even more functionality to fit your needs and budget.
  • SEO Assistance: TubeBuddy helps with SEO for your videos by suggesting relevant keywords and tags.
  • Improved Workflow: It offers time-saving features like bulk editing, card templates, and end screen automation.

❌ Cons

  • Limited Free Features: The free plan has limitations, and some of the most powerful tools require a paid subscription.
  • Multiple Channel Management: You need a separate license for each YouTube channel you manage.
  • Performance Issues: Some users report occasional slowness and connection problems.
  • Learning Curve: While user-friendly, there are many features, so it might take some time to learn them all.


We really hope you found this article helpful.

This should be enough to help you get started with A/B testing.

Thank you for reading this,
Thumbnail Test

About the author

David is the head of the editing team at ThumbnailTest. With his help, the editorial team is able to provide you with the best free guides related to YouTube thumbnails and A/B testing.