5 Best YouTube Analytics Tools (2024)

Article last updated on:
April 21, 2024

This guide presents you an unbiased list of the top 5 analytics tools for your YouTube channel.

No fuzz. Just genuine info!

Listed: TOP 5 YouTube Analytics Tools

Currently, these are the 5 top-rated tools: YouTube Analytics, vidIQ, Thumbnail Test, Social Blade, and TubeBuddy.

1. YouTube Analytics

Website: studio.youtube.comAnalytics on the left.

Zoomed-in screenshot of YouTube Analayicts within YouTube Studio
1. Comprehensive Data – Detailed insights on metrics.1. Complex Interface – Can be overwhelming for new users.
2. Free and Integrated – No extra cost, built into YouTube.2. Limited Customization – Less flexibility in reports.
3. Real-Time Reporting – Immediate data on video performance.3. Generalized Recommendations – Not as tailored.


YouTube Analytics’ Pricing: Free!!

2. vidIQ

Website: vidiq.com

vidiq.com - website homepage
1. SEO Tools – Provides keyword research and optimization.1. Learning Curve – May require time to understand fully.
2. Competitive Analysis – Allows tracking of competitors’ metrics.2. Subscription Cost – Premium features require payment.
3. Video Scorecard – Offers actionable insights directly on video pages.3. Platform Dependency – Primarily useful only for YouTube.


  • Keyword Research: Helps identify the best keywords for boosting video discoverability.
  • Trend Alerts: Notifies creators about trending topics based on their content niche.
  • Competitor Tracking: Analyzes competitors’ performance to strategize content effectively.
  • Engagement Metrics: Provides detailed metrics on likes, comments, and shares to gauge audience interaction.

vidIQ’s Pricing: $24.50/month → $159/month.

3. Thumbnail Test

Website: thumbnailtest.com

Thumbnail Test Homepage
1. A/B Testing – Allows testing different thumbnails to see which performs better.1. Analytics for thumbnails and titles
2. Direct Impact Analysis – Measures how changes affect view rates.2. Requires Traffic – Needs sufficient views for meaningful data.
3. Easy to Use – User-friendly interface for setting up tests (titles too!)3. Might seem pricy.


  • A/B Testing: Conducts side-by-side comparisons of two thumbnails/titles to determine which ones attracts more views.
  • Performance Tracking: Monitors the performance metrics of different thumbnail options.
  • Real-Time Results: Provides real-time feedback on how each thumbnail is performing during the testing phase.

ThumbnailTest’s Pricing: $24/month → $75/month.

4. Social Blade

Website: socialblade.com

Social Blade's website
1. Broad Platform Support – Covers YouTube, Twitch, Instagram, and more.1. General Analytics – Less detailed compared to platform-specific tools.
2. Historical Data – Provides long-term trends and growth patterns.2. Aesthetics – Interface can be considered clunky and outdated.
3. Public Rankings – Offers rankings of channels across various metrics.3. Limited Depth in Free Version – More detailed analytics are behind a paywall.


  • Tracking and Reporting: Monitors social media statistics and growth trends across multiple platforms.
  • Future Projections: Estimates future subscribers and viewership based on current data.
  • Comparative Analysis: Allows comparison between different channels and influencers.
  • Rankings: Displays rankings based on subscriber count, viewership, and other metrics.

SocialBlade’s Pricing: $3.34/month → $100/month.

5. TubeBuddy

Website: tubebuddy.com

TubeBuddy's Website
1. Comprehensive Toolkit – Offers tools for SEO, thumbnail generation, and more.1. Browser-Based – Primarily a browser extension, which may limit functionality on mobile.
2. Integration – Seamlessly integrates with YouTube for easy access.2. Learning Curve – Can be complex for new users to fully utilize all features.
3. Community and Support – Provides a supportive community and dedicated support.3. Cost for Premium Features – Free version is limited; most powerful tools are paid.


  • SEO Tools: Keyword research, tag management, and SEO recommendations to optimize video discoverability.
  • Video Optimization: Checklist and best practices to ensure videos are fully optimized before publishing.
  • Analytics and Reporting: Detailed insights into video performance, viewer engagement, and channel growth metrics.

TubeBuddy’s Pricing: $2.50/month → $31.50/month.


1. What is the best YouTube analytics tool?

For beginners, YouTube’s built-in Analytics tool is 100% the best choice. It shows you everything you need for free.

Advanced users may look into vidIQ or TubeBuddy.

2. What analytics should I track on YouTube?

Track watch time and subscriber growth to understand engagement and loyalty. Analyze demographics and traffic sources to see who watches and how they find you.

Thank you for reading this,

About the author

David is the head of the editing team at ThumbnailTest. With his help, the editorial team is able to provide you with the best free guides related to YouTube thumbnails and A/B testing.