YouTube SEO: Does Thumbnail File-Name Matter? (2024)

Article last updated on:
April 19, 2024

Does thumbnail file name matter?

No, naming your thumbnail file doesn’t matter for YouTube SEO. If it does, it’s no more than 5% important.

In the past, it might have played a minor role, but YouTube’s ranking algorithm focuses on other factors for SEO now.

Other tags are much more important — see this Google article for more guidance.

Related: PNG or JPG for YouTube Thumbnails?

Thank you for reading this,

About the author

David is the head of the editing team at ThumbnailTest. With his help, the editorial team is able to provide you with the best free guides related to YouTube thumbnails and A/B testing.