Editor’s Picks: 5 Best YouTube Tools (2024)

Article last updated on:
April 21, 2024

This guide covers:

  • The 5 top-rated YouTube tools for content creators
  • With: Pros, Cons, Features, Pricing
  • Including tools used by the most popular YouTubers

We’re not here to bore you. Instead, we’ll help you improve your channel.

Listed: 5 Best YouTube Tools

These are the 5 most loved YouTube tools: YouTube Studio, Thumbnail Test, Social Blade, Canva, vidIQ.

1. YouTube Studio

Website: studio.youtube.com

Zoomed-in screenshot of YouTube Analayicts within YouTube Studio



  • Complex Interface: New users might find the dashboard overwhelming due to the depth of options and data available.
  • Limited Customization: Fewer options for personalizing the layout compared to third-party tools.
  • Performance Issues: Can be slow to load, especially with larger channels or extensive data.


  1. Dashboard: Overview of recent activity, performance metrics, and personalized insights.
  2. Content Library: Manage your videos, playlists, and livestreams. Includes options to edit video details, add captions, and adjust monetization settings.
  3. Analytics: Detailed reports on engagement, audience, and earnings. Allows for tracking trends over time and adjusting strategies accordingly.
  4. Comments: A section to manage and respond to viewer comments.
  5. Monetization: Tools to manage revenue streams, including ad placements and YouTube Premium revenue.
  6. Channel Customization: Options to modify channel layout, branding, and other visual elements to enhance your channel’s appearance.

Pricing: Free for everyone!

2. Thumbnail Test

Website: ThumbnailTest.com

Thumbnail Test Homepage


  • Effective A/B Testing: Allows for hourly or daily A/B testing of thumbnails and titles, giving users flexibility and rapid feedback on what works best for maximizing views and engagement.
  • Detailed Analytics: Tracks every click to help understand which thumbnail or title combination performs better, aiding in strategic decision-making.
  • Revive Old Videos: Offers the unique feature of reviving old videos by testing new thumbnails, potentially increasing their visibility and engagement.
  • Collaboration Tools: Users can collaborate with teammates on A/B tests, which can make the testing process quicker and more efficient.


  • Complexity for Beginners: The multitude of options and detailed analytics might be overwhelming for new users or those not familiar with A/B testing principles.
  • Cost: While it offers a significant amount of features, the cost may be a barrier for individual creators or small channels, especially if they are not generating significant revenue from their content.


  1. Thumbnail A/B Testing: Automatically changes thumbnails to determine which one attracts more clicks, views, subscribers, and revenue.
  2. Title A/B Testing: Allows users to test multiple titles for videos to find the most effective one.
  3. Comprehensive Analytics: Provides detailed data from each test, allowing users to make informed decisions based on performance metrics.
  4. Team Collaboration: Enables team members to work together on tests, streamlining the process and leveraging collective insights.

Pricing: Starts at $24/month.

Small channels get a 40% discount (under 10k subs)!

3. Social Blade

Website: SocialBlade.com


  • Provides extensive analytics across various social platforms.
  • More affordable than many other similar tools.
  • Offers real-time updates and live data tracking.
  • User-friendly, even for those new to analytics.


  • Customer support is limited mainly to email.
  • The interface could use a modern update.
  • Occasional issues with data accuracy due to update delays.


Pricing: Starts at $3.99/month

4. Canva

Website: Canva.com

Canva Thumbnail Maker - Online Landing Page


  • Easy to Use: Canva’s intuitive design makes it easy for anyone to create professional-looking thumbnails and graphics without prior design experience.
  • Wide Range of Templates: Offers a vast library of templates specifically designed for YouTube, which can be easily customized.
  • Versatility: Beyond thumbnails, you can design banners, intros, and other visual content essential for branding a YouTube channel.


  • Limited Design Flexibility: While it offers ease of use, professional designers might find it limiting compared to more advanced design software.
  • Quality of Free Assets: Some of the free elements and images might not match the quality of the paid ones, impacting the uniqueness of designs.


  • Template-Driven Design: Users can select from thousands of templates as a starting point for their designs.
  • Drag-and-Drop Interface: Simplifies the design process with a user-friendly drag-and-drop feature.
  • Collaboration Tools: Allows multiple users to collaborate on designs in real time, which is great for teams.

Pricing: Free → $120 per user/year.

Canva is free for students and teachers!

5. vidIQ

Website: vidiq.com

vidiq.com - website homepage


  • In-depth Analytics: vidIQ provides comprehensive insights into YouTube channel performance, helping to understand audience behavior and optimize content strategy.
  • Keyword Research Tool: Offers robust tools for keyword research to improve video visibility and ranking.
  • Competitor Analysis: Allows users to track competitors’ channels, compare performance, and gain strategic insights.


  • Learning Curve: Some users might find the amount of data and features overwhelming at first, requiring a period of learning and adjustment.
  • Cost: While there is a free version, the most valuable features are locked behind paid plans, which may be a barrier for some users.


  • Real-Time Stats: Provides real-time metrics on YouTube dashboard, enabling immediate insight into channel and video performance.
  • Video Scorecard: Breaks down the analytics of individual videos to pinpoint what’s working and what’s not.
  • SEO Recommendations: Offers suggestions and tips to improve video SEO, increasing the likelihood of reaching a broader audience.

Pricing: Starts at $24.50/month.

So… What do I choose?

Depending on your needs, you’re not going to need all 5 of these apps.

  • For instance, YouTube Studio and vidIQ are not that different from each other…
  • But, none of them can A/B Test your thumbnails like Thumbnail Test!

So, this table might be of help when you decide which tools is actually the best for you:

YouTube StudioFree, integratedComplex UIFull managementFree
Thumbnail TestDetailed A/B testsCan be costlyA/B testingFrom $24/month
Social BladeAffordableBasic supportAnalytics, live dataFrom $3.99/month
CanvaEasy, versatileLimited flexibilityDesign templatesFree to $120/year
vidIQDeep analyticsSteep learningSEO, analyticsFrom $24.50/month

FAQ: YouTube Tools

1. What tools do you need to make YouTube videos?

To make YouTube videos, you’ll need basic equipment like a camera (a smartphone camera works), microphone, and lighting.

For post-production, video editing software like Adobe Premiere Pro or Final Cut Pro, and graphic design software such as Canva or Adobe Photoshop are essential for editing and creating visuals.

2. Which skill is best for YouTube?

Effective video editing skills are important for YouTube success as they enable you to create engaging and professional-looking content.

Additionally, understanding SEO (Search Engine Optimization) can significantly enhance your video’s visibility and attract more viewers by optimizing titles, descriptions, and tags.

3. What do new YouTubers need?

New YouTubers should start with basic but essential equipment like a good-quality camera or smartphone, a microphone, and some lighting gear to enhance video quality. They also need video editing software to polish their content and an understanding of YouTube’s platform, including how to optimize video titles, descriptions, and tags for SEO.

Beyond equipment and software, having a clear niche and consistent content schedule can help in building an audience.

Thank you for reading this,

About the author

David is the head of the editing team at ThumbnailTest. With his help, the editorial team is able to provide you with the best free guides related to YouTube thumbnails and A/B testing.